Apple has posted the first 30-second advert for the new iPhone 5c.

Celebrating all that’s plastic, the advert depicts colorful liquids splashing across the screen before forming into the familiar shapes we all love – the iPhone. The ad is accompanied by a catchy tune that gels the sequence together. It’s a positive, lively ad that’s certain to grab attention when it’s broadcast across the US from today.

The iPhone 5c goes on sale 20th September, you can pre-order it here.

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