Apple has posted an amazing advert that shows how iOS 7 and the iPhone 5c were designed in tandem to produce a colorful, lively end-product.

Taking advantage of animation and some great computer-generated imagery, the ad swooshes from one element of iOS 7 to close-ups of the iPhone 5c hardware. Someone in the motion graphics department clearly had fun as this is one of the most imaginative adverts Apple has ever produced.

Here’s the advert in full:


Apple has also posted a page on iTunes that introducing apps that have been updated for iOS 7. You can find it here, we’ll have our own comparison of apps soon.


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