WWDC 2013 kicks off today, but ahead of the conference we’ve been given a sneak peak at the new iOS 7 logo.

Featuring a thin, elegant number 7, the logo has a vivid gradient that’s likely to mirror the new icon designs. It’s also likely to use the new font that’s expected to be revealed at the conference.

iOS 7 logo

Why change the font now? Because the use of sharper retina displays enable more subtle, modern typography to be used.

iOS 7 banners

Photographed by 9to5Mac, this is the first time we’ve had a chance to see the logo. Visit the site to see more images, plus a sneak peak at the upcoming iteration of Mac OS X.

New OS X logo

Make sure to come back later today to see more iOS 7 news and comparisons.

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