Apple has posted the second in its new series of ads for the iPhone.

Titled Music Every Day, it depicts users listening to music in a variety of situations, our favourite being the swimmer – we hope he leaves the headphones and iPhone on the poolside before diving in.

What’s particularly nice about this new series of ads is the quietness. Where most ads max out the equalizer with loud voiceovers, sound effects and music, Apple has chosen to minimise the sound effects and play a melodic track. The voiceover – which is probably unnecessary – doesn’t appear until the last few seconds of the ad.

You can see the full ad with its beautiful piano track by clicking or tapping here.


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