Tech conquers the world as Apple becomes number 1 most valued brand

Apple number one brand

Apple has taken the number one spot as the world’s most valuable brand, replacing Coca Cola who held onto the top spot for a consecutive 13 years. It’s a significant moment for technology, showing how pop culture now values mobile computing more than sugary water.

Coca Cola now sits in the number three spot, sandwiched in-between Google and IBM. Apples brand worth is valued to be $98,316 million, a small margin above Googles $93.3 billion, and Coca-Cola’s $79.2 billion. Nevertheless, it represents a 28 percent rise in value since 2012. Google sees a 34 percent rise.

Although the top 10 is heavily dominated by tech companies, further down the charts a more balanced list is revealed. Companies such as Toyota, Disney, Gillette and H&M rate in the top 25 spots. You can see the full list at the Interbrand website here.